The Pointer Sisters called, they want you to update your automated email messages.
Automation is also the topic of a guest blogger contribution I wrote for the Impact PR & Communications blog this week. Inside the article, Automatically Inspired: How System-Generated Messaging Can Make or Break Your COVID Response , I give readers a link to a sample new-member email sequence. And I want you to have it, too - to use or to share with someone you know.
This link will take you straight to it: Download now - no additional sign up required.
Even if you don't deal with members per se, this helpful document illustrates how important automated messaging can be for any business or organization.
Plus, automating your communications isn't as complicated as a 1984 party dress (see video) - most email service providers offer automation features and helpful tips on how to use it. Mailchimp offers marketing automation in their Standard plan as well as comprehensive documentation. Constant Contact delivers similar capabilities in their Email Plus plan. And, if you're using a robust CRM platform, automation options should be available directly through your database. If you're not sure how to get started, drop me a line. I can help.
Get fully into the Automatic vibe with this 80's Soul Train gem: