Dragging your feet on improving your web presence? In a holding pattern for fully utilizing social media and email to engage your community? Still scratching your head about how to present programs, events, and value virtually? If you are doubling down on an old formula for success and waiting anxiously for the world to return to ‘normal’ – this is your wake-up call. Ben Smithee, digital marketing expert and CEO of The Smithee Group, a Brooklyn-based full service...

Do your marketing materials, social posts, and printed collateral look a little homemade? Is there a subtle, yet unmistakable, DIY vibe to your website?  It’s OK - there’s no shame in the bootstrapping game. For most nonprofits, having a graphic designer on staff or on annual retainer would be nothing short of a miracle. But, in this digital age, can anyone really afford not to invest wisely in their image and online presence? 

If your already-shoestring budget is...