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Old School, New Results

 

One of my clients is an historic nonprofit theater. It opened nearly 100 years ago, went through decades of ups and downs, suffered tragedy and change, and reopened 10 years ago - ostensibly better than ever. As with every nonprofit I serve, they were interested in raising more money. Especially after being shuttered by COVID, they needed to find new donors and re-engage existing ones. So, we joined forces and began working on a revolutionary new project: creating a good old fashioned,...

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Digital or Die: A Marketing Master's Tough-Love Tips for Nonprofits

Dragging your feet on improving your web presence? In a holding pattern for fully utilizing social media and email to engage your community? Still scratching your head about how to present programs, events, and value virtually? If you are doubling down on an old formula for success and waiting anxiously for the world to return to ‘normal’ – this is your wake-up call. Ben Smithee, digital marketing expert and CEO of The Smithee Group, a Brooklyn-based full service...

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Design Intervention: Three Pros Offer Enlightening Tips for Cash-Strapped Nonprofit Organizations

Do your marketing materials, social posts, and printed collateral look a little homemade? Is there a subtle, yet unmistakable, DIY vibe to your website?  It’s OK - there’s no shame in the bootstrapping game. For most nonprofits, having a graphic designer on staff or on annual retainer would be nothing short of a miracle. But, in this digital age, can anyone really afford not to invest wisely in their image and online presence? 

 

If your already-shoestring budget is...

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Automatically Inspired: How System-Generated Messaging Can Make or Break Your Organizationā€™s COVID Response

This article originally appeared on the Impact PR & Communications Blog here: https://bit.ly/2Xjq0dz

Automatically Inspired: How System-Generated Messaging Can Make or Break Your Organization’s COVID Response

This article originally appeared on the Impact PR & Communications Blog here: https://bit.ly/2Xjq0dz

Without in-person events or meetings, organizations must now rely entirely on email and other digital forms of communication to welcome new members, thank donors,...

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