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Numbers, Stories, and the Formula for Making the Case

This post was taken from the weekly B-mail message sent March 1, 2022 to subscribers. 

Last month I delivered a talk - IN PERSON - to a group of fundraising professionals here in Virginia. It was thrilling to be in the same room as my audience; to see the nodding heads, raised hands, and smiling faces. As invaluable as Zoom has been throughout the pandemic and beyond, there is just no substitute for proximity. The energy exchanged between people who are together brings a whole...

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Digital or Die: A Marketing Master's Tough-Love Tips for Nonprofits

Dragging your feet on improving your web presence? In a holding pattern for fully utilizing social media and email to engage your community? Still scratching your head about how to present programs, events, and value virtually? If you are doubling down on an old formula for success and waiting anxiously for the world to return to ‘normal’ – this is your wake-up call. Ben Smithee, digital marketing expert and CEO of The Smithee Group, a Brooklyn-based full service...

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