Churn, Baby, Churn: Three things proactive associations will have done to rescue member retention
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A valid concern.
Associations and other nonprofits that do not provide direct support or essential services related to COVID, work-from-home, or the economic downturn might be feeling a tad vulnerable by now. Perhaps they fear that their members, when faced with tough choices and competing priorities, will let their memberships lapse or will cancel outright.Â
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The moment(s) of truth.
36% of membership organizations have “rolling memberships” in which members renew on their anniversary da...
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