Sometimes fundraising gets a bad rap. Actually, it gets a bad rap most of the time. Hang out with nonprofit leaders anywhere and you'll hear phrases like these:
"Fundraising is hard."
"Nobody likes to fundraise."
"We don't have a development person/department."
"There's too much competition/we're all chasing after the same money."
While I don't dispute that fundraising can be a challenge, (just look at how many people and companies are dedicated to helping...
A valid concern.
Associations and other nonprofits that do not provide direct support or essential services related to COVID, work-from-home, or the economic downturn might be feeling a tad vulnerable by now. Perhaps they fear that their members, when faced with tough choices and competing priorities, will let their memberships lapse or will cancel outright.
The moment(s) of truth.
36% of membership organizations have “rolling memberships” in which members...
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