Stop Blaming Fundraising: 8 (Other) Ways to Improve Your Bottom Line
Sometimes fundraising gets a bad rap. Actually, it gets a bad rap most of the time. Hang out with nonprofit leaders anywhere and you'll hear phrases like these:
"Fundraising is hard."
"Nobody likes to fundraise."Â
"We don't have a development person/department."
"There's too much competition/we're all chasing after the same money."
While I don't dispute that fundraising can be a challenge, (just look at how many people and companies are dedicated to helping nonprofits
...Do You See What I See? An ode to Warby Parker.
Churn, Baby, Churn: Three things proactive associations will have done to rescue member retention
Â
A valid concern.
Associations and other nonprofits that do not provide direct support or essential services related to COVID, work-from-home, or the economic downturn might be feeling a tad vulnerable by now. Perhaps they fear that their members, when faced with tough choices and competing priorities, will let their memberships lapse or will cancel outright.Â
Â
The moment(s) of truth.
36% of membership organizations have “rolling memberships” in which members renew on their anniversary da...
Free Email Sequence Template
Engagement during the first 30 days is critical for member/donor retention.
Download this free sample email sequence to expertly welcome members that stay!
Never Miss a Blog Post - Subscribe to B-mail for the latest content delivered to your inbox.
