A valid concern.
Associations and other nonprofits that do not provide direct support or essential services related to COVID, work-from-home, or the economic downturn might be feeling a tad vulnerable by now. Perhaps they fear that their members, when faced with tough choices and competing priorities, will let their memberships lapse or will cancel outright.
The moment(s) of truth.
36% of membership organizations have “rolling memberships” in which members...
So, this has gone on longer than anyone expected.
Right. WFH is no longer a temporary status update - it’s been nearly nine months for most organizations in the US and shows no signs of changing. Throughout the shift from “we need to do this for the time being” to “we’ll be doing this for the foreseeable future,” nonprofit leaders have had to learn to effectively manage a remote working environment without one major ingredient: an environment....
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