One of my clients is an historic nonprofit theater. It opened nearly 100 years ago, went through decades of ups and downs, suffered tragedy and change, and reopened 10 years ago - ostensibly better than ever. As with every nonprofit I serve, they were interested in raising more money. Especially after being shuttered by COVID, they needed to find new donors and re-engage existing ones. So, we joined forces and began working on a revolutionary new project: creating a good old fashioned, printe...

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I'll bet you have a lot of personal integrity. You try to follow through on your commitments, you basically always tell the truth, and you keep your daily doings on the up and up.

No shady business for you. No, ma'am.

And I'll bet you notice that all your good behavior pays off over time. People trust you and they're not afraid to get close to you because they know what to expect and can depend on your since...