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All Things Considered: Three Ways to Use Fundraising's Magic Word

One of the greatest things we can do for our fellow human beings is to consider them. We can consider their thoughts, their feelings, their circumstances and, then, we can use those considerations to make decisions about how we’ll act.

And, when it comes to fundraising for nonprofits, “consider” is a magic word.

We often see appeal letters using this language when asking for donations as in, “Please consider making a gift today.” It’s a much softer and...

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The Difference A Day Makes: What Went Down (& Up) This #GivingTuesday

The Difference A Day Makes: 

What Went Down (& Up) this #GivingTuesday

 

Tell Me Again How It Goes?

Thanksgiving. 
Black Friday. 
Small Business Saturday.
Cyber Monday.
And, if you have anything left... 
Giving Tuesday.

Despite being last on the list, #GivingTuesday 2019 was a big success in terms of dollars donated. GivingTuesday.org reports on its website that $511,000,000 were raised online this year - a 28% increase over 2018*. Started by the 92nd Street Y in 2012,...

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