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Do You See What I See? An ode to Warby Parker.

 
One of my favorite aspects of teaching my digital course, the Empowered Nonprofit Leader, is diving into the fun work of creating or updating mission, vision, and values statements. It's no secret that I geek out at a great turn of phrase or inspiring, exciting language. And of all the examples I give in the mission module, my number one pick is, solidly, Warby Parker. Their approach to the M/V/V is non-traditional but perfectly matched to the brand's personality and style.
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