One of the greatest things we can do for our fellow human beings is to consider them. We can consider their thoughts, their feelings, their circumstances and, then, we can use those considerations to make decisions about how we’ll act.

And, when it comes to fundraising for nonprofits, “consider” is a magic word.

We often see appeal letters using this language when asking for donations as in, “Please consider making a gift today.” It’s a much softer and...

Hey, it's Bern.

This. Is. My. Blog.  ACK!

Truth: I’ve never done this before and I’m reluctant to start. Starting something new when you’re unsure of the outcome is hard. It’s difficult to surrender to the process of trying when you are hung up on the idea of producing something good. No one wants to create something that sucks - and a new blog is highly likely to suck - so we just don’t even try. 

I have had to prepare a long time for this day - to...