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Numbers, Stories, and the Formula for Making the Case

This post was taken from the weekly B-mail message sent March 1, 2022 to subscribers. 

Last month I delivered a talk - IN PERSON - to a group of fundraising professionals here in Virginia. It was thrilling to be in the same room as my audience; to see the nodding heads, raised hands, and smiling faces. As invaluable as Zoom has been throughout the pandemic and beyond, there is just no substitute for proximity. The energy exchanged between people who are together brings a whole...

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All Things Considered: Three Ways to Use Fundraising's Magic Word

One of the greatest things we can do for our fellow human beings is to consider them. We can consider their thoughts, their feelings, their circumstances and, then, we can use those considerations to make decisions about how we’ll act.

And, when it comes to fundraising for nonprofits, “consider” is a magic word.

We often see appeal letters using this language when asking for donations as in, “Please consider making a gift today.” It’s a much softer and...

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