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This week I stumbled upon a 2019 research report that said only about half of nonprofit organizations send a confirmation or follow-up message when someone makes a donation or subscribes to the organization’s mailing list. HALF.
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We all know how critical the first 30 to 90 days are to the lifecycle and “lifetime value” of a new member or donor. It’s been consistently shown that donors are more likely to give again within the first few months than at any other time. So why, then, are so man...
This article originally appeared on the Impact PR & Communications Blog here:Â https://bit.ly/2Xjq0dz
This article originally appeared on the Impact PR & Communications Blog here:Â https://bit.ly/2Xjq0dz
Without in-person events or meetings, organizations must now rely entirely on email and other digital forms of communication to welcome new members, thank donors, or engage volunteers.
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Engagement during the first 30 days is critical for member/donor retention.
Download this free sample email sequence to expertly welcome members that stay!
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