Failure to Communicate: Why Half of Nonprofits Aren't Emailing Donors
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This week I stumbled upon a 2019 research report that said only about half of nonprofit organizations send a confirmation or follow-up message when someone makes a donation or subscribes to the organization’s mailing list. HALF.
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We all know how critical the first 30 to 90 days are to the lifecycle and “lifetime value” of a new member or donor. It’s been consistently shown that donors are more likely to give again within the first few months than at any other time. So why, then, are so man...
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