Don't Be THAT Organization: Why Consistent Email Communication Matters
We've all been there. You open your inbox to find a message from an organization or business you haven't heard from in months—or even years. And surprise, surprise: they want something from you.
Recently, I received an email from a business owner I genuinely like and admire. The problem? According to my never-purged inbox, their last communication to me was in 2022. Before that, they reached out to me once in 2021, and a handful of times in 2020. What did every one of those few and far-between ...
Numbers, Stories, and the Formula for Making the Case
This post was taken from the weekly B-mail message sent March 1, 2022 to subscribers.Â
Last month I delivered a talk - IN PERSON - to a group of fundraising professionals here in Virginia. It was thrilling to be in the same room as my audience; to see the nodding heads, raised hands, and smiling faces. As invaluable as Zoom has been throughout the pandemic and beyond, there is just no substitute for proximity. The energy exchanged between people who are together brings a whole new dimension t
...Failure to Communicate: Why Half of Nonprofits Aren't Emailing Donors
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This week I stumbled upon a 2019 research report that said only about half of nonprofit organizations send a confirmation or follow-up message when someone makes a donation or subscribes to the organization’s mailing list. HALF.
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We all know how critical the first 30 to 90 days are to the lifecycle and “lifetime value” of a new member or donor. It’s been consistently shown that donors are more likely to give again within the first few months than at any other time. So why, then, are so man...
Free Email Sequence Template
Engagement during the first 30 days is critical for member/donor retention.
Download this free sample email sequence to expertly welcome members that stay!
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