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Numbers, Stories, and the Formula for Making the Case

This post was taken from the weekly B-mail message sent March 1, 2022 to subscribers. 

Last month I delivered a talk - IN PERSON - to a group of fundraising professionals here in Virginia. It was thrilling to be in the same room as my audience; to see the nodding heads, raised hands, and smiling faces. As invaluable as Zoom has been throughout the pandemic and beyond, there is just no substitute for proximity. The energy exchanged between people who are together brings a whole...

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Deliverance: Free Your Cold Subscribers for Better Email Open Rates

Last week, in a message to my subscribers, I talked about how I’m building my email list as a main strategy to develop my coaching and consulting business. And how the same activities and tools I’m using can and should also be used by nonprofits to expand their communities and attract more people to support their mission


There’s another aspect to list building that is just as important as attracting the right people and that is releasing the wrong people....

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